POWERUP Toys Debuts Three New Products at Toy Fair 2019
(New York) February 15, 2019 – POWERUP Toys (Toy Fair Booth #2789), the creator of the first smartphone-controlled paper airplane motor kit, is introducing three new products at Toy Fair 2019 – POWERUP 4.0, POWERUP RACERS, and OKO MultiView.
“As a child, I loved anything that flew, which is something so many children and adults can relate to,” said Shai Goitein, CEO and Founder of POWERUP Toys. “That’s why we at POWERUP are constantly creating new kits that add functionality and versatility to our motors. Also, we are excited about the first product that is outside of the motor kits area and brings the world of AR and the world around us into greater view.”
The POWERUP 4.0 is an ultra-durable propulsion motor that universally adapts to almost any paper airplane design and transforms it into a flying machine. Pilots (Individuals ages 14+) launch, steer and land their planes using their Bluetooth-connected device and the POWERUP App (available for iOS and Android). The POWERUP 4.0 has two propellers for double the power and more maneuverability, an autopilot-controlled flight feature that makes flying in windy conditions ultra-easy, and new onboard sensors that collect real-time flight performance data. Pilots then analyze this data and tweak the design of their airplanes to optimize the flying experience, making it perfect to use at home or in the classroom. The POWERUP 4.0 will be available online this fall. MSRP: $59.99
Children ages 8+ can take the road, water, or air by storm with the new POWERUP RACERS Motorized Origami Vehicles. The small, versatile propulsion motor transforms a paper creation into a motorized car, boat, or airplane - all using the same motor. Children fold their own paper car, boat, or airplane out of a sheet of paper, clip on the fully-charged POWERUP RACERS motor, and they are ready to drive, float, or fly their creations. The kit - which comes with a propulsion motor, three folding templates, wheels, and fastening clips - is perfect for home or can be used to teach aerodynamics and physics in the STEM classroom. The POWERUP RACERS will be available online this fall. MSRP: $24.99
With OKO MultiView, the newest multi-use smartphone accessory, children ages 8+ can explore the world around them like never before. Children insert their smartphone into OKO MultiView and wear it like goggles to transform the phone’s camera into an amazing Augmented Reality tool or use it like entry-level binoculars with capture capabilities. The spatial aspherical oculars create a high-quality, full-screen viewing experience to immerse children in AR apps on the fly. When using OKO MultiView as binoculars, children can see beyond what a traditional smartphone camera captures. If they find a scene they love, they can save it forever by taking a picture or video using their device – without removing the device from the goggles. The OKO Multi View will be available online this spring, MSRP: $29.99
To see these products in action, visit POWERUP Toys at Toy Fair 2019 in booth #2789.
About Us
POWERUP Toys lets consumers of all ages expand their sense of play and experimentation by adding power to familiar paper airplanes. POWERUP Toys brings homemade paper airplanes into the future by addinnext-generationon mobile controls, propulsion, and tools to take imagination to new heights.
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Rachael Ballard, Public Relations for POWERUP Toys
(410) 975-9638
rachael@kehcomm.com
Shai Goitein, CEO and Founder of Tailor Toys L.L.C
(786) 600-1752
shai@poweruptoys.com